Articles

INFORMATION & INSIGHT ABOUT THE EMAIL MARKETING WORLD.

Mountaining Molehills

Mountaining Molehills

Or, “Is it at least the same as, or better than, what you have already?” Developers used to write software by first spending weeks or months gathering information, then disappearing for…

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3 Steps to Better Web Forms

3 Steps to Better Web Forms

When it comes to online user interaction, there is nothing more important than your web form. It’s the front door to your brand and the avenue that people use to begin their relationship with you…

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The Rules of Email Engagement

The Rules of Email Engagement

We’ve all heard about the email marketing buzz word “engagement” in several contexts. All leading up to the final desired outcome of customer interaction – preferably with a positive reflection in…

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With All Your Power

With All Your Power

Code is a strange and beautiful thing. It is a piece of human writing intended to be interpreted and executed by machines on the one hand and to elegantly communicate its function and meaning to…

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Email Marketing Today

Email Marketing Today

We live in a time where anyone can video chat through a smart phone, buy a 3D printer, fly a drone, access email list software, and in the near future travel to space commercially. By now I’m…

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A Day in the Life

A Day in the Life

The other day I got my pack of IDEO Method Cards in the mail. Each card has a quick method to help in design. While I was busy packing for a trip last night I picked them up and pulled out…

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Email Sending Blues

Email Sending Blues

by Rozina Hussain, Product Manager Every so often, we find ourselves in discussions on email deliverability and why ‘cleansed’ data might still result in undeliverable status after the blast. After all it seems like a no brainer that an opt-in list that has been...

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