Mountaining Molehills

Mountaining Molehills

Or, “Is it at least the same as, or better than, what you have already?” Developers used to write software by first spending weeks or months gathering information, then disappearing for months or years to go off and actually write the software. However, people often...
A Day in the Life

A Day in the Life

Be Your Own User “Every good work of software starts by scratching a developer’s personal itch.” — Eric S. Raymond, The Cathedral and the Bazaar ‍ The other day I got my pack of IDEO Method Cards in the mail. Each card has a quick method to...
Email Marketers And The Law Of Diminishing Returns

Email Marketers And The Law Of Diminishing Returns

In economics, the Law of Diminishing Returns states that if one input used in the production of something is continuously increased while all other variables are held constant, you will reach a point where each additional input eventually yields smaller and smaller...