by Courtney Finger, Product Marketing Manager
Last week we announced exciting new features to our real-time email verification solution, BriteVerify, including expanding our data validation capabilities beyond email to now cover phone numbers and physical mailing addresses, along with the ability to verify millions of records in bulk.
The cost of bad data is staggeringly high. Companies in the US lose over $3 trillion every year as a result of poor data quality, according to IBM. Even the US Postal Service spends an estimated $1.5 billion or more every year processing undeliverable mail as a result of poor data. This is why we are thrilled to expand our verification capabilities to phone numbers and physical mailing addresses, adding even more value to our BriteVerify platform. These powerful new services expand and enhance your ability to prevent errors and improve data confidence.
With the enhanced BriteVerify solution, marketers are able to:
- Create a better customer experience from the point of data collection
- Confidently reach customers by email, mail, and/or phone before wasting precious time and budget on marketing campaigns
- Reduce long-term costs associated with undeliverable email and mail, and unreachable phone numbers
- Integrate easily with existing platforms like MailChimp and Constant Contact, and administrative tools like DemandTools.
Of course, the best place to correct data quality issues is preferably in real-time, before they are added to your database. Our customers have experienced great results with our industry-leading real-time email verification API. Now, you can rest easy knowing we’re checking even more – ensuring your mailing addresses and telephone entries are accurate and validated in real-time. We now have three real-time APIs to choose from: our Email API; our Email, Phone, and Address API; and the Bulk Verification API. Read more about them here.
“Real-time email validation has allowed us to weed out bad emails without adding any additional steps to the user experience. Issues with unknown users seem to be a thing of the past as our rates have dropped from 3% to .02%.” – Sr. Vice President, Healthy Paws Pet Insurance & Foundation
Have confidence that you have a working email address, a physical address that exists, and a phone number for a real person. This leads to a smooth customer experience and reduced business costs. Interested in using our new APIs? Contact us!