Battling Bots and Bad Guys

Battling Bots and Bad Guys

As a marketer, your goal is to collect valuable data from people who are interested in what your company is selling. But what if bad actors hijack that process for their own purposes? In a contributed piece on Trendline Interactive Agency’s blog, our co-founder James...
The 5 People You’re Not Talking To

The 5 People You’re Not Talking To

Profit in business comes from repeat customers, customers that boast about your project or service, and that bring friends with them. – W. Edwards Deming People visit your website everyday to learn more about your business.  Some of these visitors will turn into...
With All Your Power

With All Your Power

‍What Would You Do Code is a strange and beautiful thing. It is a piece of human writing intended to be interpreted and executed by machines on the one hand and to elegantly communicate its function and meaning to programmers on the other. Those who are the best at...
How Email Can Hurt Your Brand

How Email Can Hurt Your Brand

Disclaimer: Originally, I did opt into Frontgate’s email list.  This is a diatribe about the lack of value I have since received, even though their email deliverability was high. Frontgate is one of my favorite home furnishings brands.  Their magazines are well done...
Email Marketers And The Law Of Diminishing Returns

Email Marketers And The Law Of Diminishing Returns

In economics, the Law of Diminishing Returns states that if one input used in the production of something is continuously increased while all other variables are held constant, you will reach a point where each additional input eventually yields smaller and smaller...