As a marketer, your goal is to collect valuable data from people who are interested in what your company is selling. But what if bad actors hijack that process for their own purposes?

In a contributed piece on Trendline Interactive Agency’s blog, our co-founder James McLachlan writes about  a few key things for savvy marketers to consider to protect their ecosystem while also engaging with real customers.

Read the full article for tips on guarding against not only bots (using ReCAPTCHA and Honeypot Field techniques), but suspicious actors of the human variety. As McLachlan says, “the need to secure our digital walls is part of living and doing business in this digital world.”

BriteVerify
BriteVerify provides Real-time email verification solutions that improve email data quality, Inbox deliverability and email marketing ROI. With offices in the U.S. and the U.K., BriteVerify helps over 35,000 customers in 150 countries collect better email data and send smarter campaigns.