The truth about Spamtraps

The truth about Spamtraps

In an effort to help BriteVerify users better understand spamtraps, their associated risks, and the practices that should be followed to avoid them altogether, we partnered with Travis Wetherbee, former postmaster at Hotmail and current anti-spam advocate and...
4 Reasons Why You Should Clean That Email List

4 Reasons Why You Should Clean That Email List

How many times have you sent an email campaign to the same email list without verifying it? Our data suggests that approximately 15 percent of all email addresses are invalid. This means that if you do not verify your list, your message is not reaching one out of...
What to do when you get blacklisted

What to do when you get blacklisted

You just found out that your IP address is now on a blacklist. The ominous email you received mentioned a low sender reputation. Panic sets in, and you don’t know exactly what it means, but you know it isn’t good. To make matters worse, your boss freaked out when he...
3 Steps to Better Web Forms

3 Steps to Better Web Forms

When it comes to online user interaction, there is nothing more important than your web form.  It’s the front door to your brand and the avenue that people use to begin their relationship with you and your business. It’s how people get in touch with you and how you...
The Rules of Email Engagement

The Rules of Email Engagement

We’ve all heard about the email marketing buzz word “engagement” in several contexts. All leading up to the final desired outcome of customer interaction – preferably with a positive reflection in the revenue stream. However, interaction implies a two-way...
Email Sending Blues

Email Sending Blues

Every so often, we find ourselves in discussions on email deliverability and why ‘cleansed’ data might still result in undeliverable status after the blast. After all it seems like a no brainer that an opt-in list that has been vetted would not result in bringing the...