by Rozina Hussain, Director of Product

One of the best parts of BriteVerify is that your emails are quickly verified with a simple drag and drop. You don’t have to understand the technology behind it or know exactly how it works. But we often have customers who ask about the process that happens behind the scenes each time you verify emails.

The short answer is, BriteVerify’s platform tests the validity of an email address, in real time, in 3 simple steps:

  1. Determines if the email address follows the correct syntax and has the physical properties of an email address. Does it have a username and an @ symbol? Is the suffix a recognized email format, such as .com, .org, .net, .edu or .gov, etc?
  2. Verifies the validity of the email domain (MX record) for the email address. This prioritizes the delivery of email messages on behalf of the recipient’s domain to make sure the email domain can send and receive emails.
  3. BriteVerify uses custom integrations developed in conjunction with Mailbox Providers (MBPs) to communicate with their mail servers via their preferred method. BriteVerify communicates directly with the MBP to authenticate if an email address exists on the email server.  Our technology works with all global MBPs and is constantly updated for changes in existing MBPs and new MBPs. This method is 97%+ accurate and averages 0.5 seconds per verification.

That’s it. Just 3 simple steps, and BriteVerify sends you on your way with a cleaner email list. But it’s not just one and done. Smart marketers avoid the common trap of only using email verification when a crisis strikes. The most efficient and effective way to keep your email list clean and avoid landing on a blacklist is to use email verification each and every time you send an email marketing campaign.

BriteVerify provides Real-time email verification solutions that improve email data quality, Inbox deliverability and email marketing ROI. With offices in the U.S. and the U.K., BriteVerify helps over 35,000 customers in 150 countries collect better email data and send smarter campaigns.