by Eric Goodenough | Jul 2, 2019 | Email Marketing
Email marketing is one of the most effective ways you can drive customer engagement. If you do a good job of engaging your subscribers, you increase revenue for your business and increase the lifetime value of your customers. Dive into the following five ways to...
by Eric Goodenough | Jun 27, 2019 | Email Marketing
Howard Johnson’s iconic orange roofs that once dotted America’s highways were the precursor to today’s powerful and high-tech hospitality industry. It was a time when travelers took to the roads in droves as Dinah Shore sang the wayfarer’s anthem, “See the USA in your...
by Eric Goodenough | Jun 18, 2019 | Email Marketing
You’ve put a lot of effort into creating your content library. Over time, you may need to revamp it by focusing on new topics and coming up with new material. Sometimes, however, you may need to continue creating content to improve SEO and engage your customers,...
by Eric Goodenough | Jun 13, 2019 | Email Marketing, Email Verification
For even the most digitally-savvy businesses, email is still the best way to reach prospects and customers. But to have the highest positive impact, email campaigns need to include the right content and email lists need to include the right addresses. In this article,...
by briteverify | May 29, 2019 | Email Marketing
Do you feel as if your email newsletter list is not growing fast enough? Getting steady subscribers can be a challenge for organizations across all industries. The following are six tips to help you get more subscribers. 1. Understand Why People Subscribe to Email...
by briteverify | May 22, 2019 | Email Marketing
Are your campaigns seeing strong performance when it comes to engagement and open rate? While every industry has different benchmark response rates, there is always room for improvement. If you feel as if your average email open rate is going down, the following six...
