by Eric Goodenough | Jan 26, 2017 | Email Marketing
Like a winning high school basketball team, effective marketing starts with fundamentals. BriteVerify Product Manager Rozina Hussain wrote a guest post on Campaigner highlighting some email marketing basics. She notes that when marketers build on a solid foundation,...
by Eric Goodenough | Oct 11, 2016 | Integration
by Rozina Hussain, Product Manager Fake email addresses that end up in your email marketing list are both frustrating and damaging to your campaigns. Not only are you wasting time and incurring costs sending to that email, but it also affects your sender reputation...
by Eric Goodenough | Jul 21, 2016 | Data Quality
by Rozina Hussain, Product Manager You’ve spent the past week creating the perfect marketing campaign, and now it’s time to send it to current and potential customers. But before you import your list into your email service provider (ESP) or marketing automation...
by Eric Goodenough | Jun 10, 2016 | Deliverability
How many times have you sent an email campaign to the same email list without verifying it? Our data suggests that approximately 15 percent of all email addresses are invalid. This means that if you do not verify your list, your message is not reaching one out of...
by Eric Goodenough | May 28, 2016 | Data Quality
by Rozina Hussain, Product Manager Email marketing isn’t going anywhere. According to a survey by Econsultancy, 74 percent of marketers think that in five years email will still be one of the channels with the highest return on investment. But each month, your email...
