Email Marketers And The Law Of Diminishing Returns

Email Marketers And The Law Of Diminishing Returns

In economics, the Law of Diminishing Returns states that if one input used in the production of something is continuously increased while all other variables are held constant, you will reach a point where each additional input eventually yields smaller and smaller...
A word on Spamtraps

A word on Spamtraps

At BriteVerify we’re often asked if we remove spamtraps from our users’ email databases.  Typically the question takes the following form: “We’re evaluating verification services.  Competitors X and Y provide trap filters.  Does BriteVerify provide trap filters as...