With All Your Power

With All Your Power

‍What Would You Do Code is a strange and beautiful thing. It is a piece of human writing intended to be interpreted and executed by machines on the one hand and to elegantly communicate its function and meaning to programmers on the other. Those who are the best at...
Email Marketing Today

Email Marketing Today

We live in a time where anyone can video chat through a smart phone, buy a 3D printer, fly a drone, access email list software, and in the near future travel to space commercially. By now I’m sure you’ve noticed it’s a new year… yup, we’re in 2015 already...
A Day in the Life

A Day in the Life

Be Your Own User “Every good work of software starts by scratching a developer’s personal itch.” — Eric S. Raymond, The Cathedral and the Bazaar ‍ The other day I got my pack of IDEO Method Cards in the mail. Each card has a quick method to...
How Email Can Hurt Your Brand

How Email Can Hurt Your Brand

Disclaimer: Originally, I did opt into Frontgate’s email list.  This is a diatribe about the lack of value I have since received, even though their email deliverability was high. Frontgate is one of my favorite home furnishings brands.  Their magazines are well done...
Why is Email Testing important?

Why is Email Testing important?

Email marketing is a complex business, in no small part because of the email clients themselves. Marketers spend a lot of time and money on email design, copy, and photography to sell their products or services. They want to know that their message will look exactly...