by briteverify | Mar 13, 2019 | Email Marketing
Do you need to know how to avoid spam complaints and unsubscribes with your email marketing campaigns? Getting spam complaints and unsubscribes can be frustrating if you are an email marketer. While some unsubscribe and spam complaints are inevitable (here are the...
by briteverify | Feb 27, 2019 | Email Marketing
You’ve put a lot of effort into creating your content library.Over time, you may need to revamp it: focusing on new topics and coming up withnew material. Sometimes, however, you may need to continue creating content toimprove SEO and engage your customers, but...
by briteverify | Feb 13, 2019 | Email Marketing
A compelling email newsletter (e-newsletter) can give you a serious leg up on the competition. You can use e-newsletters to communicate with customers, deliver important information, increase conversions, and drive traffic to your website.But before any of that...
by briteverify | May 25, 2017 | Email Marketing
What if your marketing emails could be emotionally honest works of art? What if they could transcend the day-to-day banality of the inbox? What would you do differently if you wished to reach your audience on a deeper level? As our co-founder James McLachlan writes on...
by briteverify | Mar 28, 2017 | Expert Advice
Our co-founder James McLachlan penned a piece for the Campaigner blog on “Three Essential Email Mindsets” for marketers. If we do say so ourselves, the whole piece is – ahem – essential reading. Here’s an excerpt from the first mindset, “Email Isn’t Just...
