Articles
INFORMATION & INSIGHT ABOUT THE EMAIL MARKETING WORLD.
Is Your Email Worth Framing?
What if your marketing emails could be emotionally honest works of art? What if they could transcend the day-to-day banality of the inbox? What would you do differently if you wished to reach your…
5 Rock-Solid Reasons to Hang On To Bad Data
If you’re an email marketer, you probably have addresses in your list that don’t really go anywhere. In 2017’s B2B Marketing Data Report from Dun & Bradstreet, the majority of respondents had email…
Start Clean: The Importance of Building A Valid Email List
The Data and Marketing Association has reported that “66 percent of online consumers made a purchase as a result of an email marketing message.” McKinsey has noted that email acquires customers at…
Be an “Email” Mastermind
Our co-founder James McLachlan penned a piece for the Campaigner blog on “Three Essential Email Mindsets” for marketers. If we do say so ourselves, the whole piece is – ahem – essential reading…
Boosting Gmail Deliverability: Tips From an Inbox Pro
Hi, I’m Chris Arrendale, CEO and Principal Deliverability Strategist at Inbox Pros. We help brands and marketers on issues like inbox placement, deliverability, reporting analysis, and remediation…
BriteVerify integration with AWeber helps increase customers ROIs
If you orbit any marketing spheres, you may have already stumbled on the fact that Email marketing remains the best channel for getting a great return on investment year after year. With a median…
Build On Email Marketing Basics
Like a winning high school basketball team, effective marketing starts with fundamentals. BriteVerify Product Manager Rozina Hussain wrote a guest post on Campaigner highlighting some email marke…
You Can Now Find Us in the Oracle Cloud Marketplace
Are you an Oracle Responsys user? Then get ready to kiss poor bounce rates goodbye! If you’ve ever been hit with the realization that your most recent email campaign experienced a high number of…
Why You Should Clean That Email List Now
Fake email addresses that end up in your email marketing list are both frustrating and damaging to your campaigns. Not only are you wasting time and incurring costs sending to that email, but it…
Before You Import That List . . .
You’ve spent the past week creating the perfect marketing campaign, and now it’s time to send it to current and potential customers. But before you import your list into your email service provi…
4 Reasons Why You Should Clean That Email List
How many times have you sent an email campaign to the same email list without verifying it? Our data suggests that approximately 15 percent of all email addresses are invalid. This means that if…
Your email list is invalid: What are you doing about it?
Email marketing isn’t going anywhere. According to a survey by Econsultancy, 74 percent of marketers think that in five years email will still be one of the channels with the highest return on inve…